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Incremental innovation is about improvements in either cost or features of an existing product or service. Radical innovation actually involves much incremental innovation – technical modifications to an existing product, process or system and sometimes known as evolutionary innovation. It used to be that the business case for returns on investment in new products assumed a sufficient time window before the products became commoditized. However, the reality today is that products will perhaps burn out faster than the time it took to build them.
In this age of incremental innovation, customers are continually bombarded with technology and product literature from all quarters. They take instinctive calls to balance obsolescence and standards-conformance with real time benefit. Why wait for a product cycle to mature before thinking of reducing costs from it to maintain profitability? ASSI consultants can help you achieve improvements in your products or services in a short period realising cost saving benefits.
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